About Tom.
Tom Rees-Wylde - MSc Sports & Exercise Nutrition, Founder of WYLDE.
Food has always been part of my life. I grew up in Newport, Pembrokeshire, in West Wales, where food sat at the centre of family life. My mam was a professional chef, my sister followed the same path, and meals were how we connected, celebrated and cared for one another.
Alongside that, my relationship with food and my body became complicated for a long time. Food stopped being intuitive and supportive, and became something managed, controlled and loaded with meaning. Living through that has shaped how I understand nutrition far more deeply than education alone ever could.
Why I do this.
Finding my way back to a steadier relationship with food, movement and myself is central to everything I do. It’s why I don’t reduce nutrition to rules or rigid frameworks. People bring their histories, habits, identities and pressures with them, and nutrition only works when it fits the reality of someone’s life.
I work at the intersection of evidence-based nutrition and lived experience. Performance, health, mental wellbeing and identity are deeply connected, especially for endurance athletes, where fuelling, recovery and identity are tied so closely to training.
What I do now.
These days, most of that goes into writing. Running It is my newsletter about fuelling for running, building a business from nothing, burnout, and my own recovery from an eating disorder. On this site you’ll also find practical fuelling guides and recipes, which bring things full circle to the kitchen I grew up in.
I also write, speak and consult for running brands, publications, clinics and run clubs.
Qualifications.
MSc Sport & Exercise Nutrition
BSc Human Nutrition
Registered Associate Nutritionist (AfN)
My work focuses on translating robust nutritional science into practical, adaptable approaches people can sustain, without fear, guilt or extremes.
Roots & balance.
Originally from West Wales and now based in London, I carry a blend of slower roots and fast-paced living. That contrast shapes how I see balance, pressure and progress, and why I value approaches that are structured but human.
What Wylde stands for.
Wylde is grounded in inclusivity, autonomy and authenticity. It reflects a commitment to nourishing well, moving with intention, recovering fully, and rebuilding trust in food, in the body and in yourself